In today’s fast-paced digital landscape, social media managers juggle multiple responsibilities: creating engaging posts, producing videos, analyzing performance, and managing brand consistency across platforms. With so many demands, leveraging AI has become essential. These tools save time, enhance creativity, and streamline workflows, making it easier to keep up with the constant need for fresh, high-quality content.
Below are seven AI tools every social media manager should try today—starting with invideo AI, a game-changer in social media video creation.
1. Invideo AI
Invideo AI is revolutionizing how content creators approach video production. Instead of spending hours editing clips, managers can now input a script, blog link, or idea, and the platform automatically generates a polished video with stock footage, voice-over, captions, and transitions. Recently, invideo AI has introduced advanced features that integrate visuals seamlessly, including an ai photo generator capability that allows users to create unique images and incorporate them into videos. This is especially helpful for social media campaigns that demand custom visuals to stand out among competitors. By turning text and static visuals into dynamic clips, invideo AI ensures brands can keep up with the growing demand for short-form video content on platforms like TikTok, Instagram, and YouTube Shorts.
What sets Invideo AI apart is its constant innovation. Its latest update features “AI Twins,” enabling social media managers to maintain consistent avatars or presenters across multiple campaigns—ideal for brands that want continuity without filming every time. The platform also provides AI-driven scriptwriting, automatic media selection, and text-to-speech voiceovers in multiple languages. Importantly, it offers an ai video maker app, allowing users to create, edit, and publish videos directly from mobile devices. This flexibility empowers managers to respond quickly to trends, edit on the go, and publish platform-specific formats instantly. Invideo AI is not just a video generator—it’s a complete social media storytelling solution that helps brands stay relevant in a content-saturated environment.
2. ChatGPT
ChatGPT by OpenAI has become an indispensable content partner for social media managers. From drafting catchy captions and ad copy to generating engaging post ideas, ChatGPT accelerates the creative process. Managers can prompt it to create multiple variations of captions for A/B testing or request tailored content that resonates with different audience segments.
Beyond copywriting, ChatGPT helps with brainstorming campaign themes, writing customer engagement scripts, and generating FAQs for community management. Its adaptability makes it a powerful tool for daily operations, especially when deadlines are tight and creativity needs a boost.
3. Jasper AI
Jasper AI is another tool designed specifically for marketers and content creators. With templates tailored to social media ads, captions, blogs, and email campaigns, it simplifies the content creation process. Jasper’s “brand voice” feature ensures that every piece of content matches your brand’s tone and style, an essential aspect of maintaining consistency across channels.
For social media managers, Jasper’s ability to create persuasive ad copy, attention-grabbing headlines, and platform-optimized posts saves valuable time. It’s particularly useful for those managing multiple accounts where consistency and quality must be maintained at scale.
4. Canva AI
Visuals play a central role in social media, and Canva AI makes design more accessible than ever. Its AI-powered tools help managers generate layouts, suggest design improvements, and even create custom images instantly. The integration of text-to-image capabilities means managers can transform a prompt into high-quality graphics in seconds.
For social media managers without formal design training, Canva AI is a lifesaver. It allows them to produce eye-catching posts, carousels, and stories that align with brand aesthetics, all without needing advanced design software or skills.
5. Lately AI
Managing large volumes of content can be overwhelming, especially when repurposing blog posts, podcasts, or videos into social media snippets. Lately AI automates this process by analyzing long-form content and breaking it down into shorter, shareable posts optimized for social platforms.
By using natural language processing, Lately AI identifies the most engaging parts of content and transforms them into multiple pieces, ready for distribution. For managers overseeing multi-channel campaigns, this tool drastically reduces workload while maximizing content reach.
6. Hootsuite OwlyWriter AI
Hootsuite, already a trusted name in social media management, now integrates OwlyWriter AI, a writing assistant built into its platform. Social media managers can use it to generate captions, post ideas, and content variations without leaving their scheduling dashboard.
This integration eliminates the need to switch between tools, saving time and improving productivity. OwlyWriter AI also suggests platform-specific adjustments, ensuring that captions are optimized for Instagram, LinkedIn, or Twitter while staying aligned with your campaign objectives.
7. Lumen5
Lumen5 is another AI-powered video creation platform designed for brands and marketers. It transforms blog posts or text into engaging video content, complete with transitions, stock footage, and animations. Its drag-and-drop interface makes it easy to create professional videos, even without prior editing experience.
For social media managers, Lumen5 is particularly valuable for turning existing content into bite-sized, shareable videos. This helps maintain a consistent posting schedule while catering to audiences who prefer video over text.
Best Practices for Social Media Managers Using AI Tools
- Edit before publishing: AI can generate content quickly, but it’s important to review for accuracy, tone, and brand alignment.
- Combine tools strategically: Use invideo AI for video, ChatGPT for copy, and Canva AI for visuals to cover all aspects of content creation.
- Leverage repurposing: Transform blogs into videos, videos into posts, and posts into stories to maximize content reach.
- Stay human: While AI accelerates workflows, adding personal anecdotes, humor, or brand-specific insights ensures authenticity.
- Keep experimenting: AI tools evolve rapidly—test new features regularly to stay ahead of competitors.
Conclusion
The role of a social media manager is complex, demanding speed, creativity, and adaptability. AI tools like invideo AI, ChatGPT, Jasper, Canva AI, Lately AI, Hootsuite’s OwlyWriter, and Lumen5 make these tasks manageable by reducing workload and boosting output quality. By integrating these tools into daily workflows, managers can spend less time on repetitive tasks and more time focusing on strategy and engagement.
In a world where digital trends shift overnight, adopting AI is no longer optional—it’s the key to staying competitive and delivering impactful content at scale.
